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Research papers

The G-Local shopper

General learnings from the world of shopper insight are shared in this presentation in order to give the audience an understanding of how tangible shopper insight can be, and the commonality that exists between markets in terms of shopper needs. At a...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Danielle Pinnington
March 17, 2013
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Citation

Pinnington, D. (2013a, March 17). The G-Local shopper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-g-local-shopper


Research papers

The new shopper journey touchpoints

Great change is now unfolding in the retail sector, with social media and mobile commerce driving whole new opportunities for the businesses involved in retail. With great innovation, however, comes great uncertainty. Many businesses are struggling...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Author: Danielle Pinnington
March 1, 2011
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Citation

Pinnington, D. (2011a, March 01). The new shopper journey touchpoints. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-shopper-journey-touchpoints


Research papers

The role of insights in the development of the shopper environment

The store is a communication channel: every aspect of layout, range, and merchandising communicates something to the shoppers who choose to visit the store. Taking the example of a relatively innocuous piece of merchandising, originally developed to...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Phillip Adcock, Danielle Pinnington
March 4, 2009
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Citation

Adcock and Pinnington (2009a, March 04). The role of insights in the development of the shopper environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-insights-in-the-development-of-the-shopper-environment


Research papers

Through the shopper's eyes

This paper examines the impact and potential of in-store new media from the shopper perspective.There has been considerable press coverage in the United Kingdom of the in-store TV trials being conducted by a variety of retailers, and the claimed...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Danielle Pinnington
April 19, 2005
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Citation

Pinnington, D. (2005a, April 19). Through the shopper's eyes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/through-the-shopper-s-eyes


Research papers

From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages. Marketing, however, has hardly changed. How...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Sid Simmons, Danielle Pinnington
Company: Incite Marketing Planning
September 22, 2002
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Citation

Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-horse-s-mouth-


Research papers

Turning swords into plough shares

Category Management is essentially a partnership between retailers and suppliers, leading to the manufacturer driving a category through the retailer's stores rather than an individual brand. Manufacturers share information with retailers to help...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Danielle Pinnington, Maureen Johnson
September 1, 1996
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Citation

Pinnington and Johnson (1996a, September 01). Turning swords into plough shares . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-swords-into-plough-shares-